Richard Smith

Richard Louis Smith III

July 4, 1956 - September 23, 2020
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Richard Louis Smith, III died in an auto accident on September 23, 2020. Born on July 4, 1956 in Leonardtown, MD to the late Mary Mueller and Richard Louis Smith, Jr., Richard attended DeMatha Catholic High School in 1971 and 1972 and graduated from Southern High School in Harwood, MD in 1974. He attended the University of Maryland and subsequently worked for advertising firms in Annapolis and Baltimore. He and his late wife, Julia Q. Giancristoforo Smith, started their own ad agency, Smith and Associates, following their marriage in 1989. They built their business on the same site as their home in Stevenson, MD, where they raised their daughter, Augusta “Gus”. Following Julia’s death in 2006, Richard helped form a new ad agency business, GAGA Marketing, with partners, Mark Elmore, Marianne Marino and Earl Galleher, where Richard served as the Creative Director. In early 2020 Richard retired and was planning to move to Raleigh, NC to be near Gus and her fiancé, Nick Iodice. Richard enjoyed numerous 4th of July birthday family picnics, high school soccer and golf. He leaves behind his beloved daughter, Augusta Rachel Smith; his siblings, Elaine (Yves) Nollet, Janet (Tom) O’Connor, Regina (Buck) Towne and Dennis (Beth) Smith; his best friend, Eddie Koebke; his girlfriend, Carol Ann Gooley; his aunts, Dorothy Smith, Loretta Orwig and Peggy Adams, 30 first cousins, a large extended family and friends who stuck with him through thick and thin. In addition to his wife and parents, Richard was preceded in death by his great friend, John Miller. There are no formal memorial gatherings planned at this time. St. John DeMatha Pray for Us
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Mary-Margaret Stepanian

Posted at 10:34am
It was both my honor and privilege to work with Julia and Richard for many years---Julie's smile and joie de vive with Richard's dry wit and unsurpassed brilliance created the most dynamic team in both love and the ad game. Sending healing prayers to Richard's family and friends but, most of all, to his best work ever, Gussie.

Sharon O'Neill Thompson

Posted at 05:35pm
I am truly sorry for your loss. I am keeping the family in my thoughts and prayers during this difficult time. I have many fond memories of the Smith family and the times we spent together.

Heartfelt Sympathies Store

Posted at 09:47am
Gussie... Our deepest condolences are with you and your family. Richard was a kind man and we are better people for knowing him.
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Jeff Elkin

Posted at 01:18pm
I had the honor and privilege of working professionally with Richard for 27 years and considered him a dear friend. He was a creative of kind. My condolences go out to Richard's entire family and circle of friends. Jeff Elkin

Gina Towne

Posted at 09:57am
My brother, Richard.
We might have shared memories, so please feel free to add your comments here, as a family gathering will not be part of our grieving process. I shared my childhood years with him but never really knew him until he was an adult.
Richard was born on the 4th of July and got plenty of attention with fireworks and sparklers. Our families celebrated many times at Aunt Judy’s on St. Inigoes Creek. He was my hero and special because I thought it was all for him.
Richard loved the spotlight at that age. He was the kid that won all the relay races at the company picnics. He was the kid that was full of life whether on the a row boat at Maw and Dick’s or crabbing from the pier or going on the family camping trips. He liked being at the helm. Who remembers the family reunion at Mary’s Mount when he and the cousins found an old tractor tire inner tube? They took the tube to a side field where Richard curled himself in and rolled down the hill, bouncing as he went. He landed without knowing who he was or where he was. That was typical Richard. Always Daring.
He loved soccer and competitiveness. He made deep rooted friendships in his high school years. I’m not sure studying was his favorite thing because he like to prove himself, then sit back and say that he had. Daddy liked to test his math knowledge at the dinner table and we teased him about it his whole life. In fact it’s one of those things that will bring a smile if anyone of us says “Richard, what’s 6 8s?” He just didn’t care to know.
He took a photography class in HS and approached me one day and told me to follow him. No explanation. We got down to the long shed at Mary’s Mount and pulled out a camera. A 20 minute session of being photographed and he turned and went back to the house. I never saw the pictures until I came across them many years later.
He always encouraged me to just go for it. If I wanted the job, just go in and tell the people. I think that level of confidence carried him far in his career.
As the years went on and we all went our ways, he became very successful in his field of art.
When Julia came


Gina Towne Posted at 10:06am

Into Richard’s life and Augusta was born, Richard was beaming all the time. He touted that Augusta was his best work and she is! But he was very talented and always seemed ahead of the times. Mom always commented on how he seemed to know hat people liked before even they did! My last favorite time spent with Richard was his helping me on my Mary’s Mount book. He helped organize it and published it. I finally felt the connection that helped me know him as a brother and person. He was so generous and kind. He had so much to offer. I was fortunate to spend some one on one time with him in the past couple of years and these are good memories. Rest In Peace dear brother and know you were loved and looked up to by your little sister! Gina

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